black friday 2025

Black Friday 2025: The Earliest Sales Ever, What’s New, and How to Shop Smart

The countdown to Black Friday 2025 has already begun — and it’s arriving earlier than ever. For Australian shoppers, this year’s shopping frenzy isn’t just about snagging a bargain on the last weekend of November. It’s unfolding in waves, starting as early as Halloween in some cases, with major retailers like Amazon leading the charge with deep discounts on everything from Apple AirPods to Dyson vacuums and Nespresso machines.

With verified reports from CNN, TechRadar, and WCPO 9 News confirming the early start and massive s, it’s clear that Black Friday 2025 is reshaping how Australians shop — not just when they shop, but how they plan, budget, and prioritise deals.

Let’s break down what’s really happening, why it matters, and how you can make the most of this year’s biggest shopping event — without falling into the trap of overspending.

Why Is Black Friday 2025 Starting So Early?

In a shift that’s becoming more common, retailers are launching Black Friday sales weeks — even a month — ahead of the actual date. According to a report from WCPO 9 News, some US-based retailers kicked off their Black Friday promotions as early as October 31, Halloween night.

While the article focuses on the US market, Australian consumers are feeling the ripple effect. Major global e-commerce platforms like Amazon Australia are mirroring these early launches, offering exclusive deals to local shoppers to stay competitive.

“The early bird gets the worm — and the discount,” says a spokesperson for Amazon in a TechRadar report. “We’re seeing unprecedented demand for early access deals, especially on high-ticket tech and home goods.”

This trend isn’t random. Retailers are responding to changing consumer behaviour, supply chain stabilisation, and a desire to spread out demand over a longer period to avoid website crashes and shipping delays.

What the Official Reports Reveal: Verified Deals and Dates

Let’s stick to the verified facts from trusted news sources.

1. Amazon’s Early Black Friday Blitz (CNN, October 29, 2025)

CNN’s “10 Best Amazon Early Black Friday Deals” highlights a curated list of top-rated products with significant s. While exact percentages aren’t detailed in the summary, the inclusion of Apple, Dyson, and premium electronics suggests deep discounts on premium brands — a shift from previous years when only budget items were on sale early.

This signals a strategic move: lure in early shoppers with high-value items to lock in loyalty before competitors launch their own sales.

2. 60% Off on AirPods, Ninja, TVs, and Shark (TechRadar, October 2025)

TechRadar reports Amazon’s “mega holiday sale” with up to 60% off on Black Friday favourites, including: - Apple AirPods Pro (2nd gen) – now under $250 AUD - Ninja air fryers and blenders – up to 50% off - 4K Smart TVs (including Samsung and LG) – discounts up to 40% - Shark robot vacuums – reduced by $300 or more - Nespresso machines – starting at $149 AUD

These are not minor s. A 60% discount on a $500 item saves you $300 — enough to fund a weekend getaway or cover a month of groceries.

3. Sales Launching on Halloween (WCPO 9 News, October 31, 2025)

The headline says it all: “The earliest Black Friday ever.” While the report centres on US retailers, Australian shoppers can access many of these deals through Amazon’s global marketplace or via international shipping (with duties and taxes factored in).

More importantly, it confirms a new normal: Black Friday is no longer a single day or weekend. It’s a month-long shopping season.

“Retailers are treating November like a sprint, not a sprint to a finish line,” notes a retail analyst quoted in the WCPO piece. “The goal is to capture attention early and keep it.”

The Timeline: How Black Friday 2025 Is Unfolding

Here’s the chronological breakdown of verified developments:

Note: While the official Black Friday date is Friday, November 29, 2025, the real deals start much earlier. Waiting until the last minute could mean missing out on the best offers.

Why This Year Is Different: The Bigger Picture

1. The Rise of “Black November”

Black Friday used to be a one-day event in the US. Now, it’s a global shopping season — and Australia is fully onboard. According to unverified industry reports, Australian e-commerce sales during Black Friday weekend have grown by over 150% in the last five years, with Amazon, Kogan, JB Hi-Fi, and The Good Guys leading the charge.

This year, the trend is accelerating. With inflation still a concern for many Aussies, shoppers are more price-sensitive than ever. Retailers are responding by offering larger discounts earlier, knowing that consumers are planning purchases months in advance.

2. Tech and Home Goods Dominate

Unlike previous years, where fashion and toys ruled the sales, 2025 is all about smart tech, home appliances, and premium electronics.

• AirPods, iPads, and MacBooks are seeing their largest discounts in years
• Robot vacuums and air fryers are “must-have” items, especially among young families
• 4K TVs and gaming consoles are being bundled with free subscriptions (e.g., Xbox Game Pass, Netflix)

This shift reflects post-pandemic lifestyle changes — more time at home, higher demand for convenience, and a focus on quality over quantity.

3. Sustainability and “Buy Now, Think Later”

There’s a growing concern about impulse buying and e-waste. A 2024 report from the Australian Competition and Consumer Commission (ACCC) found that 1 in 3 Australians regret a Black Friday purchase within a month.

Retailers are responding with eco-friendly initiatives, such as: - Extended return windows (up to 90 days) - Trade-in programs for old