7plus

What's Streaming on 7plus? Your Guide to Channel 7's Catch-Up Service

7plus is the go-to video-on-demand and catch-up TV service run by the Seven Network in Australia. Launched on November 27, 2017, it offers a wide array of content, from live channels to on-demand movies and TV shows. With a reported traffic volume (buzz) of 1000, 7plus is a popular choice for Aussies looking to catch their favourite programs. While specific details about this recent traffic volume are unavailable, the platform's consistent presence in app stores and online streaming guides confirms its ongoing relevance.

What Can You Watch on 7plus?

7plus provides a diverse range of content, ensuring there's something for everyone.

• Live Channels: Stream Channel 7, 7two, 7mate, 7Bravo, 7flix, Racing.com, and 7Sport live.
• On-Demand Content: Catch up on shows you missed or binge on exclusive series, movies, and sports replays.
• Diverse Genres: Explore various genres, including drama, comedy, reality, and sports. JustWatch lists over 360 movies and 560 series available on the platform.

The service is accessible across multiple devices, including:

• Web browsers
• iOS and Android apps
• Smart TVs
• FreeviewPlus certified TVs
• Apple TV (4th Gen+)
• Fetch TV
• Telstra TV

Recent Updates and What to Expect from 7plus

While verified news reports directly addressing recent updates are scarce, several sources provide insight into what users can anticipate from 7plus.

• Major League Cricket: Seven secured a multi-year deal for the exclusive Australian rights to America's Major League Cricket tournament. All 34 T20 matches will be broadcast live on 7plus. This deal brings cricket to the forefront, with Aussie talents like Steve Smith, Glenn Maxwell, and Mitchell Owen participating.
• AFL Streaming: With full digital rights to the AFL kicking in from September 2025, live streaming on 7plus is expected to surge.
• Expanded Sports Coverage: Following the AFL rights acquisition, cricket will also arrive on 7plus, further solidifying its position as a sports streaming hub.

The Evolution of Catch-Up TV in Australia

The rise of catch-up TV services like 7plus reflects a significant shift in how Australians consume media. Traditional free-to-air television is no longer the only option, as viewers increasingly demand flexibility and convenience.

• Historical Context: Catch-up TV emerged in response to changing viewing habits, driven by the proliferation of internet-enabled devices and faster broadband speeds.
• Changing Consumption: Platforms like 7plus allow viewers to watch content on their own schedules, bypassing the constraints of fixed broadcast times.
• Competitive Landscape: 7plus competes with other streaming services, such as ABC iView, SBS On Demand, and commercial platforms like Stan and Netflix, all vying for viewers' attention.

Immediate Effects and Impact of 7plus

The availability of 7plus has several immediate effects on Australian viewers and the broader media landscape.

• Increased Accessibility: Viewers can access Channel 7 content anytime, anywhere, reducing the likelihood of missing their favourite shows.
• Enhanced Engagement: The platform's interactive features, such as live streaming and on-demand replays, enhance viewer engagement and create a more immersive experience.
• Advertising Opportunities: 7plus provides new advertising opportunities for businesses, allowing them to target specific demographics with tailored messages.

Future Outlook and Strategic Implications for 7plus

Looking ahead, 7plus is poised to play an even more significant role in the Australian media landscape.

• Potential Outcomes: The platform could expand its content library, forge new partnerships with content creators, and introduce innovative features to enhance the user experience.
• Risks and Challenges: Competition from other streaming services remains a significant challenge, as does the need to adapt to evolving consumer preferences and technological advancements.
• Strategic Implications: Seven Network must continue to invest in original content and strategic acquisitions to differentiate 7plus from its competitors and maintain its position as a leading catch-up TV service.

Diving Deeper: Exploring Content and Features on 7plus

To fully appreciate what 7plus offers, let's delve into the specifics of its content and features.

Movies and TV Shows: A Rich Tapestry of Entertainment

7plus boasts a substantial library of movies and TV series, catering to diverse tastes. From blockbuster films to critically acclaimed dramas and light-hearted comedies, viewers have a plethora of options. While specific titles may vary over time due to licensing agreements, the platform consistently updates its offerings to keep content fresh and engaging.

Live Streaming: Stay Connected to Real-Time Events

One of the standout features of 7plus is its live streaming capability. This allows viewers to watch Channel 7 and its affiliated channels in real-time, ensuring they never miss breaking news, live sports events, or their favourite programs. The live streaming function is particularly valuable for events like the AFL and Major League Cricket, which draw large audiences and generate significant buzz.

Exclusive Content: Discover Hidden Gems

In addition to its regular programming, 7plus offers exclusive content that cannot be found anywhere else. These exclusive series and specials provide a compelling reason for viewers to choose 7plus over other streaming platforms. The availability of exclusive content also allows Seven Network to experiment with new formats and genres, potentially attracting a wider audience.

User Experience: Navigating the Platform

7plus is designed to be user-friendly, with an intuitive interface that makes it easy to find and watch content. The platform offers personalized recommendations based on viewing history, helping users discover new shows and movies that align with their interests. Additionally, 7plus supports features like closed captions and parental controls, ensuring a safe and accessible viewing experience for all users.

Behind the Scenes: The Technology and Infrastructure of 7plus

Operating a streaming service like 7plus requires a robust technology infrastructure and a team of skilled professionals.

Streaming Technology: Delivering Seamless Playback

7plus relies on advanced streaming technology to deliver high-quality video and audio to viewers. The platform uses adaptive bitrate streaming, which automatically adjusts the video quality based on the viewer's internet connection speed. This ensures a smooth and uninterrupted viewing experience, even for users with slower connections.

Content Delivery Network (CDN): Ensuring Global Reach

To ensure that content is delivered quickly and efficiently to viewers across Australia, 7plus utilizes a content delivery network (CDN). A CDN is a network of servers located in various geographic locations, which cache content and deliver it to users from the nearest server. This reduces latency and improves the overall viewing experience.

Data Analytics: Understanding Viewer Behavior

7plus collects data on viewer behavior to understand what content is most popular, how viewers are using the platform, and where there are opportunities for improvement. This data is used to inform content strategy, optimize the user experience, and personalize recommendations.

The Social and Cultural Impact of Streaming Services in Australia

Streaming services like 7plus have had a profound impact on Australian society and culture.

Changing Viewing Habits: From Broadcast to On-Demand

The rise of streaming has fundamentally changed how Australians consume media. Traditional broadcast television is no longer the dominant force it once was, as viewers increasingly prefer the flexibility and convenience of on-demand streaming. This shift has had significant implications for the television industry, forcing broadcasters to adapt to the new reality.

The Rise of Binge-Watching: Consuming Content in Large Doses

Streaming has also led to the rise of binge-watching, where viewers consume multiple episodes of a TV series in a single sitting. This phenomenon has been fueled by the availability of entire seasons of shows on streaming platforms, allowing viewers to immerse themselves in a story for hours on end.

Cultural Exchange: Accessing Global Content

Streaming services have made it easier than ever for Australians to access content from around the world. This has led to a greater awareness of different cultures and perspectives, as well as a more diverse range of entertainment options.

Conclusion: 7plus as a Key Player in Australian Streaming

In conclusion, 7plus is a significant player in the Australian streaming market, offering a wide range of content and features to cater to diverse viewer preferences. From live streaming of sports events to on-demand access to movies and TV shows, 7plus provides a compelling alternative to traditional broadcast television. As the streaming landscape continues to evolve, 7plus is well-positioned to adapt and thrive, solidifying its position as a leading catch-up TV service in Australia. With its focus on local content and strategic partnerships, 7plus is poised to remain a key player in the Australian media landscape for years to come.