To be in French

"Être" Chic Again? Why French Culture is Suddenly Buzzing in the US

The phrase "To be, or not to be, that is the question," made famous by Shakespeare, resonates perhaps even more deeply in the French language, where the verb "être," meaning "to be," is foundational. Currently, the concept of "to be" – specifically, "to be" French, or at least influenced by French culture – is experiencing a surge in popularity in the United States. With a traffic volume of 20,000, the trend of embracing "all things French" is capturing the attention of Americans seeking a touch of European elegance and sophistication in their lives.

Recent Updates: A French Renaissance in the US?

While a single source pinpointing the exact catalyst for this trend remains elusive, recent news highlights pockets of French influence cropping up across the country.

• Divine Inspiration in Art: According to the National Catholic Register, artist Augustin Frison-Roche, renowned for his work on religious landmarks like the Chartres cathedral, continues to inspire with his art, deeply rooted in French tradition and spirituality. His work emphasizes the connection between beauty and the divine, reflecting a timeless aspect of French culture.

• Saratoga Gets a Taste of France (and Quebec): Closer to home, NEWS10 ABC reports that Saratoga Springs, New York, is welcoming a new French- and Quebecois-inspired restaurant called Familiar Creature, a sister establishment to Hamlet & Ghost. This culinary venture promises to bring the flavors and ambiance of France and Quebec to the upstate New York dining scene.

These seemingly disparate events – an artist's enduring influence and the opening of a French-inspired restaurant – point to a broader undercurrent of interest in French culture in the US.

Contextual Background: A Longstanding Love Affair

America's fascination with French culture is nothing new. From the French support during the American Revolution to the iconic status of French fashion and cuisine, the two countries have a complex and often romanticized relationship.

• Historical Ties: France played a crucial role in the birth of the United States, providing vital military and financial assistance during the Revolutionary War. This shared history laid the foundation for a lasting, albeit sometimes turbulent, relationship.

• Cultural Influence: French literature, art, and philosophy have profoundly influenced American intellectual and artistic movements. From the Impressionists to existentialism, French ideas have shaped American thought and culture.

• Gastronomic Appeal: French cuisine has long been considered the pinnacle of culinary excellence. French cooking techniques and dishes have been adopted and adapted by American chefs, contributing to the evolution of American cuisine.

• "Être": The Essence of French Identity: At the heart of French language and culture lies the verb "être." More than just a grammatical tool, "être" embodies the essence of being, identity, and existence. Mastering "être" is essential for understanding French grammar and for expressing a wide range of ideas and emotions. As resources like Lawless French Grammar and ThoughtCo highlight, "être" is an irregular verb with numerous conjugations and uses, reflecting its central role in the language. From expressing states of being ("je suis américain" - I am American) to describing professions ("il est boulanger" - he is a baker), "être" is woven into the fabric of everyday French life.

The current buzz around "to be in French" builds upon this rich history. It suggests a renewed appreciation for the elegance, sophistication, and intellectual depth associated with French culture.

Immediate Effects: From Art to the Dinner Plate

The immediate effects of this trend are visible in various aspects of American life:

• Culinary Scene: The opening of French-inspired restaurants like Familiar Creature in Saratoga Springs reflects a growing demand for authentic French dining experiences. This trend extends beyond fine dining, with French-style bakeries and cafes becoming increasingly popular in cities across the US.

• Art and Design: Augustin Frison-Roche's continued success highlights the enduring appeal of French artistic traditions. From classical paintings to contemporary design, French aesthetics continue to influence American artists and designers.

• Language Learning: While difficult to quantify directly, anecdotal evidence suggests a renewed interest in learning the French language. Online resources and language learning apps are seeing increased traffic, indicating a desire to engage with French culture on a deeper level.

• Travel and Tourism: Although not directly mentioned in the provided sources, the trend likely contributes to increased interest in travel to France. Americans seeking authentic cultural experiences may be more inclined to visit France and immerse themselves in the language, cuisine, and art.

Future Outlook: Will the French Fascination Endure?

Predicting the future of cultural trends is always challenging, but several factors suggest that the current interest in French culture may have staying power:

• Timeless Appeal: French culture possesses a timeless quality that transcends fleeting trends. The emphasis on elegance, sophistication, and intellectual pursuits resonates with Americans seeking something beyond the superficial.

• Culinary Innovation: French cuisine continues to evolve, with chefs pushing boundaries and experimenting with new flavors and techniques. This constant innovation ensures that French cuisine remains relevant and exciting.

• Cultural Exchange: Ongoing cultural exchange programs and collaborations between the US and France foster a deeper understanding and appreciation of each other's cultures. These exchanges help to break down stereotypes and promote cross-cultural dialogue.

• The "Être" Factor: A Deeper Connection: The enduring appeal of French culture might also stem from a deeper, almost subconscious connection to the philosophical underpinnings of the language itself. The verb "être," with its emphasis on being and identity, invites a sense of introspection and self-discovery. In a world often characterized by superficiality and fleeting trends, the search for meaning and authenticity may lead individuals to embrace the richness and depth of French culture.

However, there are also potential risks to consider:

• Cultural Appropriation: As with any cultural trend, there is a risk of cultural appropriation. It is important to appreciate and engage with French culture respectfully, without reducing it to stereotypes or superficial imitations.

• Economic Factors: Economic downturns could impact travel and tourism, potentially dampening enthusiasm for French culture.

• Geopolitical Shifts: Changes in the relationship between the US and France could also influence the perception and popularity of French culture.

Ultimately, the future of the "to be in French" trend depends on a complex interplay of cultural, economic, and political factors. However, the enduring appeal of French culture, coupled with ongoing innovation and cultural exchange, suggests that this fascination is likely to persist for the foreseeable future. Whether it's savoring a perfectly crafted croissant, admiring a masterpiece of French art, or simply striving for a certain je ne sais quoi in one's own life, the allure of French culture continues to captivate the American imagination. The question is not just "to be," but "to be… French?"