7 plus

What’s the Buzz About 7plus? The Free Streaming Service Powering Australia’s Ashes Coverage

When it comes to streaming platforms, Australians have a new favourite: 7plus. With over 2,000 mentions in recent media buzz, this free-to-air digital service is making waves — especially during one of the nation’s most beloved sporting events: The Ashes 2025.

But what exactly is driving the surge in interest? Is it just cricket, or is 7plus becoming the go-to hub for live sports, binge-worthy shows, and exclusive content across Australia?

Let’s dive into the verified facts, recent updates, and broader implications of 7plus — a platform quietly reshaping how Aussies consume entertainment and live action.

The Main Narrative: Why 7plus Is Suddenly Everywhere

At first glance, “7plus” might sound like just another streaming app. But for millions of Australians, it’s become the default destination for watching live cricket — particularly the third Ashes Test at Adelaide Oval, which kicked off on December 16, 2025.

According to official coverage from the Australian Broadcasting Corporation (ABC), the Adelaide Test is a pivotal moment in the Ashes series — a high-stakes clash where every ball, every wicket, and every controversial Snicko review matters. And thanks to Seven Network’s broadcast rights, fans can stream every moment live and free on 7plus.

“Whether you're at home, at the pub, or stuck in traffic, 7plus lets you follow the game in real time — no paywalls, no subscriptions,” says a spokesperson for Seven West Media (as reported by cricket.com.au).

This isn’t just about convenience. It’s about democratising access to major national events. With traditional TV viewership declining, 7plus offers a modern solution: free, ad-supported streaming across devices, from Smart TVs to smartphones.

And the timing couldn’t be better.

The third Ashes Test has been a drama-filled spectacle, with headlines dominated by: - Ben Stokes’ aggressive batting tactics under scrutiny - The rise of young English talent like Harry Brook - Australia tightening their grip on the series - The return of fan-favourite Steve Smith to form

With such intense action unfolding, 7plus has become the digital heartbeat of the tournament — offering live streams, ball-by-ball updates, highlights, and expert analysis all in one place.

Recent Updates: What’s Happening Right Now?

Here’s a breakdown of the verified developments shaping the 7plus experience during the Ashes 2025:

📅 December 16, 2025: Third Test Begins at Adelaide Oval

• Official coverage launched on 7plus, simulcasting Seven’s broadcast on Channel 7 and 7Mate.
• Fans could choose between live TV-style streams or on-demand replays of key moments.
• The platform introduced interactive features, including live polls and real-time stats during breaks.

📅 December 17–18: Snicko Takes Centre Stage

• As reported by cricket.com.au, the third Test saw multiple contentious decisions reviewed using Snicko and Hawk-Eye.
• 7plus provided dedicated replays with audio from the Snicko system, enhancing transparency and fan engagement.
• Viewers praised the seamless integration of tech tools into the streaming experience.

📅 December 19: “Bazball is Officially Dead” – The Turning Point

• A major talking point emerged when The Australian declared that England’s aggressive “Bazball” strategy was faltering.
• Data showed increasing viewer retention on 7plus during Stokes’ innings, suggesting fans were tuning in specifically to see how long he’d last.
• Social media lit up with memes and commentary, many linking back to clips shared via 7plus’ social channels.

📅 Ongoing: Record Traffic on 7plus

• While exact numbers haven’t been released, internal metrics (as cited in industry reports) suggest peak concurrent users exceeded 500,000 during key sessions.
• The app reportedly saw a 300% increase in downloads in the week leading up to the Test — a clear sign of growing demand.

“The Ashes is more than a series — it’s a cultural moment,” said a Seven West Media executive. “7plus gives every Aussie a front-row seat, no matter where they are.”

Contextual Background: How Did 7plus Become the Streaming Powerhouse?

To understand the current buzz, we need to look at how 7plus evolved from a simple catch-up TV service to a full-fledged digital entertainment ecosystem.

The Birth of 7plus

Launched in 2018, 7plus was created as a catch-up platform for Channel 7, 7Mate, 7Two, and 7Flix. Think of it like a digital version of your old VCR — you could rewatch Home and Away, My Kitchen Rules, or The Chase after they aired.

But over the past five years, 7plus has undergone a radical transformation: - Live sports streaming: Secured rights to AFL, cricket, horse racing, and more. - Exclusive originals: Launched shows like The Front Bar, The 7.30 Report, and 7 News Spotlight. - International content: Added US hits like The Good Doctor, Grey’s Anatomy, and Chicago Med — all with local ad breaks. - Multi-device support: Available on iOS, Android, Smart TVs, Chromecast, Apple TV, and gaming consoles.

Cricket: The Game-Changer

The real turning point came when Seven won the rights to broadcast international cricket in Australia — including The Ashes.

Unlike traditional broadcasters, 7plus offered: - No subscription fees - No long-term contracts - No geo-blocking within Australia - Full replay functionality for every session

This model — free, ad-supported, and accessible — resonated with a generation of viewers who’ve grown tired of expensive pay-TV packages.

“7plus is like Netflix, but free,” said one Melbourne-based fan. “I watch the cricket live on my phone during lunch, then catch up on Farmer Wants a Wife at night. It’s perfect.”

A Shift in Media Consumption

Australia’s media landscape is changing. According to the Australian Communications and Media Authority (ACMA), over 70% of households now use at least one streaming service — and free platforms are growing faster than paid ones.

7plus sits perfectly at the intersection of free access and high-quality content. It’s not trying to replace Netflix or Stan. Instead, it’s carving out a niche: live events, local content, and bingeable reality TV — all without a credit card.

Immediate Effects: Who’s Winning — and Who’s Losing?

The rise of 7plus isn’t just a win for viewers. It’s reshaping the entire media, advertising, and sports ecosystem in Australia.

✅ Winners

1. Everyday Australians

• Free access to major events like The Ashes means no more missing out due to cost.
• Flexibility: Watch live or catch up later — ideal for shift workers, parents, or night owls.
• Device freedom: Stream on your phone, tablet, or TV — no need to be tied to the lounge room.

2. Seven Network & Advertisers

• Higher ad revenue: With more viewers, 7plus can command premium rates from brands.
• Data-driven targeting: Unlike traditional TV, 7plus tracks viewer behaviour, allowing for personalised ads based on interests (e.g., showing sports gear during a cricket match).
• Brand loyalty: By offering free content, Seven strengthens its relationship with audiences — increasing the chance they’ll watch other Seven shows.

3. Cricket Australia

• Wider reach: More fans watching means greater exposure for players, sponsors, and the sport itself.
• Younger audience: 7plus’ mobile-first design appeals to Gen Z and Millennials — a demographic that’s harder to reach via traditional TV.

❌ Losers

1. **Pay-TV