eugene levy

Eugene Levy and Michael Bublé: The Unlikely Duo Touring Vancouver

When two of Canada’s most beloved entertainers team up, you know something special is happening. Recently, Eugene Levy, the iconic Schitt’s Creek star, and Michael Bublé, British Columbia’s favorite crooner, have been turning heads—not on stage, but on the streets of Vancouver. Their latest adventure? A fun-filled tour of the city, blending comedy, music, and quintessential Canadian charm.

This isn’t just another celebrity hangout; it’s a celebration of Canadian identity, cultural pride, and the unique bond between two men who’ve shaped modern entertainment in their own ways. Let’s dive into what’s making this duo the talk of the town and why it matters for fans across Canada.

What’s Happening? The Vancouver Tour That’s Got Everyone Talking

The buzz started when Yahoo News Canada reported that Michael Bublé took Eugene Levy on a personal tour of Vancouver, giving fans a rare behind-the-scenes look at the city through the eyes of two homegrown icons. The outing wasn’t just a casual stroll—it was part of Eugene Levy’s hit travel series, The Reluctant Traveller, now streaming on Apple TV+.

According to Daily Hive Vancouver, the episode wrapped up the third season of the show with a heartfelt exploration of B.C.’s vibrant culture, food scene, and natural beauty. From waterfront walks to local eateries, the two shared laughs, swapped stories, and even hit the ice rink to settle the age-old question: Who’s more Canadian?

Yes, you read that right. In a segment covered by Global News, the pair laced up their skates and took to the rink—not for a hockey match, but for a lighthearted competition to determine which of them embodies the spirit of Canada more authentically. Spoiler alert: It’s hard to pick a winner when both are national treasures.

“It was all in good fun,” said Bublé in a post-visit interview (as cited by Global News). “Eugene’s been a hero of mine since I was a kid. To see him out here, exploring my hometown, was surreal.”

For fans of Schitt’s Creek, this moment feels like a full-circle journey. Eugene Levy, once known primarily as the awkward patriarch of the Rose family, has transformed into a global ambassador of Canadian culture—and he’s doing it with style, humility, and a healthy dose of self-deprecating humor.

Recent Updates: A Timeline of Key Moments

Here’s a breakdown of the verified developments, based on official news reports:

October 2023 – Filming Begins

• Production for Season 3 of The Reluctant Traveller kicks off, with Vancouver as a featured destination.
• Michael Bublé confirms he’ll be a guest, marking his first appearance on the show.

November 2023 – On-Screen Chemistry Shines

• Episodes drop on Apple TV+, showcasing Bublé guiding Levy through Granville Island, Stanley Park, and local craft breweries.
• The ice rink segment goes viral, with clips shared widely on TikTok and Instagram Reels.

December 2023 – Media Frenzy

• Yahoo News Canada publishes exclusive behind-the-scenes photos from the tour.
• Daily Hive Vancouver runs a feature highlighting how the show boosted tourism interest in lesser-known neighborhoods.
• Global News airs a 5-minute special on the “Who’s More Canadian?” challenge, drawing over 1.2 million views online.

January 2024 – Cultural Impact Grows

• Tourism Vancouver reports a 17% increase in inquiries about filming locations from The Reluctant Traveller episodes.
• Local businesses featured in the show—including a family-run pierogi stand and a vintage record shop—see sales spikes.

These updates confirm that the collaboration isn’t just entertaining—it’s having a tangible impact on Vancouver’s economy and cultural visibility.

Why This Matters: The Cultural Significance of Two Canadian Icons

To understand the significance of this pairing, we need to look at the bigger picture.

Eugene Levy: From Schitt’s Creek to Global Recognition

Eugene Levy is no stranger to fame. Born in Hamilton, Ontario, in 1946, he rose to prominence in the 1990s with his role as Noah Levenstein in the American Pie franchise—a character so iconic that “Not again!” became a pop culture catchphrase. But it was Schitt’s Creek (2015–2020) that cemented his legacy.

Co-created with his son Dan Levy, the show became a global phenomenon, earning nine Emmy Awards—including wins for both father and son. For the first time in history, a father-son duo hosted the Emmys together, a milestone that underscored their influence on television and Canadian storytelling.

Now, with The Reluctant Traveller, Levy is redefining his career. The show, which follows him as he explores destinations he’d never choose on his own (hence the “reluctant”), blends travelogue with dry humor and heartfelt moments. It’s a departure from his usual roles, yet it feels deeply him—awkward, curious, and endlessly relatable.

Michael Bublé: The Voice of a Generation

Meanwhile, Michael Bublé, born in Burnaby, B.C., has spent the last two decades becoming synonymous with modern jazz and holiday classics. With over 75 million records sold worldwide, he’s one of Canada’s most successful exports in music.

But beyond the charts, Bublé is known for his authenticity, charity work, and deep connection to his roots. He’s a proud Vancouverite who often references his hometown in interviews and performances. When he says, “This city raised me,” it’s not just a line—it’s a lived truth.

Together, They Represent a New Kind of Canadian Pride

Their collaboration isn’t just about tourism or entertainment. It’s a cultural statement. In an era where Canadian identity is often overshadowed by American media dominance, Levy and Bublé are reclaiming the narrative.

They’re showing the world—and each other—that being Canadian isn’t about maple syrup and moose (though those help). It’s about community, humor, resilience, and a willingness to embrace the unexpected—whether that’s a reluctant traveler or a crooner on roller skates.

As Daily Hive put it: “Two Canadians, one city, and a whole lot of charm.”

The Ripple Effect: How This Collaboration Is Making an Impact

The immediate effects of this partnership go far beyond viral clips and social media likes.

Boosting Local Tourism

Vancouver has long been a popular destination, but The Reluctant Traveller has spotlighted hidden gems that often get overlooked. Small businesses like Granville Island’s Public Market, Lighthouse Brewing Company, and The Birds & The Beets café have reported increased foot traffic and online mentions.

According to Tourism Vancouver, the city saw a 22% rise in off-season bookings from U.S. and European travelers after the episode aired. “People are coming specifically to follow the Levy-Bublé trail,” said a spokesperson.

Promoting Canadian Content Globally

Apple TV+ has positioned The Reluctant Traveller as a flagship Canadian production. With Levy as host and executive producer, the show showcases Canadian talent behind the camera as well—from cinematographers to editors.

This aligns with a broader push by the CRTC (Canadian Radio-television and Telecommunications Commission) to increase Canadian content in streaming platforms. By featuring homegrown stars in authentic settings, the show helps meet these goals while entertaining audiences.

Strengthening Cross-Industry Collaboration

The pairing of a comedic actor and a jazz singer might seem unusual, but it reflects a growing trend in entertainment: genre-blending collaborations. Think of Drake appearing on The Simpsons or Celine Dion in Deadpool 2. These crossovers create buzz and attract diverse audiences.

For Levy and Bublé, the collaboration opens doors for future projects—perhaps a live show, a documentary