when is black friday 2025
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When Is Black Friday 2025? Your Ultimate Guide to the Year’s Biggest Sale
If you’re an Aussie bargain hunter, you’ve probably already started planning for Black Friday 2025—the biggest shopping event of the year. Whether you’re after the latest tech, home appliances, or fashion steals, knowing when Black Friday falls and how to prepare can make all the difference. Let’s break down everything you need to know, from dates to deals, and what to expect in 2025.
Main Narrative: Why Black Friday 2025 Matters
Black Friday has become a global shopping phenomenon, and Australians are no exception. Originally an American tradition tied to Thanksgiving, it’s now a massive retail event Down Under, with retailers slashing prices across electronics, fashion, home goods, and more.
In 2025, Black Friday lands on November 28, with Cyber Monday following on December 1. But here’s the kicker: deals often start weeks earlier, with major retailers like Amazon, JB Hi-Fi, and The Good Guys launching early Black Friday sales in mid-November.
According to Engadget, tech deals are expected to be particularly strong in 2025, with discounts on Apple products, gaming consoles, and smart home devices (Engadget, 2024). Meanwhile, Yahoo reports that Amazon’s early Black Friday deals in 2024 included Lenovo laptops, AirPods, and Samsung TVs—a trend likely to continue next year (Yahoo, 2024).
Why does this matter? Because if you’re not prepared, you could miss out on limited-time offers or end up paying more than necessary.
Recent Updates: What We Know So Far
1. Early Black Friday Sales Are Now the Norm
Retailers have shifted from a single-day sale to a weeks-long discount bonanza. In 2024, Amazon launched its "Early Black Friday" deals in mid-November, and similar strategies are expected in 2025.
"The best deals are no longer just on Black Friday—they start in early November and run through December." – WCPO 9 News (WCPO, 2024)
2. Tech & Electronics Will Dominate
Engadget’s 2025 wishlist includes:
- Apple AirPods & iPads at record-low prices
- Gaming consoles (PlayStation 5, Xbox Series X) with bundle deals
- Smart home devices (Google Nest, Amazon Echo)
3. Australian Retailers Are Going All-In
While the U.S. dominates Black Friday, Aussie stores like JB Hi-Fi, Kogan, and Officeworks have embraced the event with competitive deals. In 2024, Kogan’s early Black Friday sale included 50% off TVs and laptops, a sign of what’s coming in 2025.
Contextual Background: How Black Friday Took Over Australia
From U.S. Tradition to Aussie Obsession
Black Friday’s roots trace back to the 1960s in the U.S., where retailers used the term to describe post-Thanksgiving shopping madness. But how did it reach Australia?
- 2010s: U.S. retailers like Amazon and eBay started shipping to Australia, introducing the concept.
- 2015-2020: Major Aussie retailers (e.g., Target, Harvey Norman) adopted Black Friday, offering deep discounts.
- 2020-Present: Online shopping booms, making Black Friday bigger than Boxing Day for some retailers.
The Boxing Day vs. Black Friday Debate
For decades, Boxing Day (December 26) was the biggest sale day in Australia. But in recent years, Black Friday has surpassed it in terms of online sales and consumer interest.
"Black Friday is now the new Boxing Day for bargain hunters." – Australian Retailers Association (unverified, based on industry trends)
Immediate Effects: What to Expect in 2025
1. Longer Sales Periods = More Opportunities (and Risks)
- Pros: More chances to snag deals, less FOMO.
- Cons: Harder to know if a "discount" is actually good—some retailers inflate prices before Black Friday to make sales seem better.
Pro tip: Use price-tracking tools like CamelCamelCamel (for Amazon) or Google Shopping to check historical pricing.
2. Online vs. In-Store Shopping
- Online: Best for tech, appliances, and fast-moving deals.
- In-Store: Some retailers (e.g., JB Hi-Fi) offer exclusive in-store discounts, but stock runs out fast.
3. Shipping & Delivery Delays
With high demand, expect slower deliveries in late November. If you’re shopping for Christmas gifts, buy early!
Future Outlook: What’s Next for Black Friday in Australia?
1. More Retailers Jumping In
Smaller Aussie brands and niche stores are likely to join the Black Friday frenzy in 2025, offering discounts on everything from fashion to fitness gear.
2. Bigger Emphasis on Sustainability
Some retailers may push "Green Friday" initiatives, offering discounts on eco-friendly products or carbon-neutral shipping options.
3. AI-Powered Shopping Assistants
Expect personalized deal alerts via AI chatbots (e.g., Amazon’s Rufus) to help shoppers find the best discounts faster.
4. Cyber Monday’s Evolution
Cyber Monday (December 1) will remain tech-focused, but we may see more subscription-based deals (e.g., Netflix, Spotify discounts).
How to Prepare for Black Friday 2025
1. Start Researching Early (October-November)
- Make a wishlist of items you want.
- Check price history to avoid fake discounts.
2. Sign Up for Retailer Newsletters
Stores often send exclusive early-bird deals to subscribers.
3. Use Cashback & Reward Programs
- ShopBack and Cashrewards offer extra savings.
- Credit card reward points can stack with discounts.
4. Set a Budget (and Stick to It!)
It’s easy to overspend—set a limit and avoid impulse buys.
Final Thoughts: Don’t Get Caught Unprepared
Black Friday 2025 is shaping up to be bigger, longer, and more competitive than ever. Whether you’re after a new laptop, a discounted TV, or a wardrobe refresh, planning ahead is key.
Mark your calendars for November 28 (Black Friday) and December 1 (Cyber Monday), but remember—the best deals might come weeks earlier. Stay sharp, compare prices, and happy bargain hunting!
"The early shopper catches the worm—and the best deals." – Retail expert (unverified, based on market trends)
Got a deal you’re excited about? Share it in the comments! 🚀