Facebook class action lawsuit MNP

Did You Get a Surprise $36.29 Deposit? It Might Be From Facebook

Have you recently noticed a mysterious $36.29 Interac e-transfer in your bank account from MNP? If so, you're not alone. This unexpected deposit is actually part of a settlement stemming from a class-action lawsuit against Facebook (now Meta). Let's break down what this means, why you received it, and what it's all about.

What's the Deal With This Money?

The $36.29 you might have received is the result of a class-action lawsuit settlement related to Facebook's "Sponsored Stories." According to iPhone in Canada, the lawsuit claimed that Facebook used users' names and profile pictures in advertisements without their explicit consent. This was considered a violation of privacy laws in British Columbia, Saskatchewan, Manitoba, and Newfoundland and Labrador.

Essentially, if you were a Facebook user in these provinces and didn't opt out of the lawsuit by May 8, 2020, you were likely included in this settlement. MNP Ltd., a court-appointed administrator, is the entity handling the distribution of the settlement funds. Nick Greenfield of MNP confirmed to CBC News that they are indeed the class action claims administrator.

Recent Updates: How Did This Happen?

The court approved the settlement agreement, and MNP has been distributing funds to eligible class members. However, it's crucial to note that the claims portal is now closed. If you haven't already submitted a claim, unfortunately, it's too late to do so. The initial deadline to opt-out of the suit was back in 2020, and the deadline to file a claim has also passed.

The settlement aims to provide compensation to those who had their likeness used in Facebook's "Sponsored Stories" without their knowledge or permission. This process began after the court approved the form and manner of distribution on January 9, 2024, according to information available on MNP's website.

The Story Behind the Lawsuit: A Look Back

The Facebook "Sponsored Stories" class action lawsuit dates back to the early 2010s when Facebook started using users' names and profile pictures alongside advertisements. This practice sparked outrage among some users who felt their privacy was being violated and their likeness was being used for commercial purposes without their consent.

The legal action, bearing Court File No. VLC-S-S-122316 in the Vancouver Registry of the Supreme Court of British Columbia, was initiated by a plaintiff against Facebook. The core claim was that this practice violated provincial privacy laws.

Meta is offering $51 million to settle a class-action lawsuit in four Canadian provinces over the use of some users' images in Facebook advertising. As stated in a report from CBC News, this settlement encompasses the four provinces mentioned previously. The lawsuit sought a "full and final release by the class members of all claims" against Facebook.

Immediate Effects: What Does This Mean for You?

If you received the $36.29 e-transfer, congratulations, you were part of the settlement. This money represents your share of the $51 million settlement. It serves as a form of compensation for the alleged privacy violation.

However, it's essential to understand that by accepting this payment, you are essentially releasing Facebook from any further legal claims related to the "Sponsored Stories" issue. This means that this settlement is the final resolution for all class members who did not opt out of the lawsuit by the May 8, 2020, deadline.

For those who didn't receive the money, it's likely because you either opted out of the class action lawsuit or were not eligible based on the criteria established by the court.

Looking Ahead: What's Next?

This settlement marks a significant moment in Canadian privacy law, emphasizing the importance of user consent regarding the use of personal information in advertising. While the claims process is now closed, the case serves as a reminder for tech companies to be more transparent and respectful of user privacy.

The success of this class-action lawsuit could also influence future cases involving user data privacy and the use of personal information in advertising. It's a clear signal that users are increasingly aware of their rights and are willing to take legal action when those rights are violated.

While the $36.29 might seem like a small amount, it represents a significant win for privacy advocates and a reminder of the importance of staying informed about how your data is being used. It also highlights the power of collective action through class-action lawsuits.

The conclusion of this case doesn't mean that concerns around data privacy are resolved. It's crucial for Canadian Facebook users to continue to be vigilant and informed about their privacy settings and rights. Furthermore, it will be interesting to see how Meta and other tech giants adapt their policies and practices in light of this legal precedent.

In summary, the mysterious $36.29 e-transfer from MNP is not a random error. It's a payout from the Facebook "Sponsored Stories" class-action settlement, offering compensation to eligible users. While the claims window has closed, this event serves as a valuable lesson in user privacy rights and the impact of collective action.